Chai latte expert BARÚ embarks on a new chapter in Hasselt and accelerates global distribution
Following strong international growth, Limburg-based chai latte expert BARÚ is investing in a larger team and its own premises. With a temperature-controlled warehouse, more spacious offices, and six new colleagues joining the Sales and Marketing teams, Hasselt will become the company’s new home base for global expansion, creativity, and product development.
A New Home and an Expanded Team
HASSELT – After nearly twenty years of growth and innovation, BARÚ is moving from Diepenbeek to its own premises on Zeilstraat in Hasselt. The new 1,200 m² facility features a temperature-controlled warehouse, larger office spaces, and above all, an inspiring hub where fun, entrepreneurship, and innovation come together.
“This move feels like a major milestone. We've continued to grow over the years, and the time had come to invest in a place we can truly call our own,” says co-founder Maarten Krikken.
From Hasselt to Japan, Canada and Beyond...
The new headquarters will serve as a strong base for further expanding international exports and distribution in the coming years, while staying true to BARÚ's mission: bringing people little moments of happiness.
BARÚ's product range is enjoyed around the world and is now available in more than 20 countries. Every three seconds, someone somewhere in the world enjoys a BARÚ chai latte.
... and from 5 to 11 employees in just two years
BARÚ's growth isn't just about numbers, but above all about the people behind the brand, who all share the mission of making others happy with a delicious latte or marshmallow. Over the past two years, the BARÚ team has welcomed six new colleagues: four in International Sales and two in Marketing. The company is also looking to expand its administrative support team.
“We believe the best ideas come to life when people feel good and enjoy working together. That's why our new headquarters will be, above all, a place where we can connect, collaborate, and continue to grow together,” says founder Gunther D’hondt.
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