Custom marshmallows:
Our headliner at Pukkelpop
Rooted in Limburg, our marshmallows, chai lattes, and hot chocolates make their way to customers all around the globe. Including Pukkelpop, an international festival that attracts tens of thousands of music lovers to Kiewit. And our marshmallows were right there waiting for them!
In between all the international big names, Pukkelpop consciously makes space for the best of Belgium and Limburg. Local artists get a stage and help shape the festival experience, and you'll find plenty of homegrown flavour on the menu too. From a local Limburg beer to Belgian mashed potatoes and ice cream made right here in Hasselt.
A lineup we’re more than proud to be part of as a brand from Limburg.
A little BARÚ surprise for the VIPs
For Pukkelpop’s VIP guests, we gave our Dark Chocolate Sea Salt Caramel Marshmallow a colourful festival makeover. A tasty treat with fans worldwide, wrapped in a personalised Pukkelpop jacket.
Not a headliner on the poster, but a sweet little surprise & delight between sets. Because in the end, it’s those unexpected details that make a festival experience truly great.
3 successful years of Pukkelpop meets BARÚ
A sweet little timeline of marshmallows! You can see them shining in chronological order in the photo:
- 2023: The start of our partnership. The VIP theme was psychedelic, and we went all out.
- 2025: Memphis design! Colourful, graphic, and pleasantly retro.
2026: Secretly our favourite design? Zara Larsson might even be jealous.
For years, Pukkelpop has shown that local and international go hand in hand. You can be deeply rooted in Limburg while still reaching people from all over the world.
And that’s exactly what we want to keep doing at BARÚ: dream big, travel far, and stay proud of where we come from.
Feeling a bit hungry now?