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WHAT IS A HOJICHA LATTE?

Ho-ji-cha... sounds complicated, right? But don't let the name fool you. It’s actually Japanese for ‘roasted tea,’ and it’s about to become your new favourite obsession.

Hojicha is a roasted green tea. The leaves are medium roasted, resulting in a unique smoky flavour and a deep brown colour. Even though it comes from the same tea plant as Matcha, the process creates a completely different experience.

 

What is the difference between Matcha and Hojicha?

Think of Matcha and Hojicha as cousins. Both powders are made from Japanese tea leaves. While Matcha uses the youngest tea leaves, Hojicha is made from more mature leaves, stems, and stalks.

So they share the same Japanese roots, but they definitely have different personalities:

💚 Matcha: The dried leaves are stone-ground into a vibrant green powder. The result? A fresh, savory umami taste.

🤎 Hojicha: The leaves are roasted first, turning them from green to brown and creating that signature warm flavour. Only then are they ground into a fine brown powder with notes of cacao, nuts, and caramel.

 

The perfect evening treat

The best part about Hojicha? The roasting process removes almost all the caffeine. This makes a Hojicha Latte the ultimate cosy evening drink. You get the rich, bold flavour without the caffeine kick. Sweet dreams guaranteed!

 

Easy peasy preparation

Preparing Hojicha is just as simple as making your favourite Matcha. Use water at 80°C (a bit hotter than Matcha is fine!), whisk it up, and add your favourite milk.

A bit rusty on the whisking details or tool care? Check out our Matcha Tool Guide to master the right moves.

Get whiskin'

 

Our Hojicha Collection

Want to try it yourself? We have two ways to enjoy this roasted goodness:

🤎 Premium Barista Hojicha: Pure, organic, and sugar-free. This is your go-to for authentic lattes (hot or iced), but it’s also a secret weapon in the kitchen. Use it for baking, cooking or even to mix up a unique cocktail.

Get yours!

 

🤎 Hojicha Latte: The perfect "easy peasy" entry for the real enjoyers. This version is lightly sweetened and ready in a flash, just mix it with some warm milk and you're good to go.

Check it out!